AffiliateCon 2020 Adapting to the Changing Times

15 May 2020

This past week, the AffiliateCon was conducted online because of the current Coronavirus pandemic, but that didn’t make it any less productive. One of the most vital discussions for the Tal Ron All-Stars Panel participants in the virtually live AffiliateCon was the importance of flexibility and adaptability of the companies working in the gaming industry in this time of crisis.

Assaf Stieglitz, the co-founder of Odds1x2 and PlayWiseCasino, indicated that the global sports hiatus, for instance, made it necessary for all operators to diversify their offerings whether in eSports or the online casino space, to make the most out of this involuntary shutdown. He continued to insist on diversification because nobody could have foreseen the magnitude of this pandemic going as far as closing down sports on a global scale.

Assaf recalled that he started his PlayWise operation in the casino space not so long ago, then left everything hanging and resorted back to his comfort zone, focusing on sports. He regretted that decision and said if he could, he would do everything differently by including casino offerings and also concentrating more on eSports- products that are still hot right now.

From the perspective of marketing, the CEO of Boiling Offers, Matan Amoyal, emphasized the importance of understanding the mindset of specific demographics in different parts of the world, especially because countries have been affected by the pandemic differently. Therefore, when targeting any location, it is vital to understand the mindset of the people living in your area of interest, as well as the current status of the pandemic because it affects the behavior of the people. For Amoyal’s company, it was very important for them how different people would respond to different ads. The only challenge they faced was altering their marketing efforts to the target audience and different integrations that arose as a result of the epidemic.

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