Bet365, the leading provider of online gambling services providers in the UK, disclosed that it shelved its legacy telephone betting services because of the reducing numbers of users interested in placing wagers over the phone.
In a statement released last month by Pat Cooney, the company’s spokesperson stated that tele-betting services had become so insignificant to their business operations that it did not justify the volume of staff that had been allocated to the service. Players who were still in favor of using the tele-betting services were then urged to contact support agents so that they could be ported to betting via the internet. The affected staff members, on the other hand, were reallocated to new positions elsewhere within the company.
Since the popularity of internet betting over two decades ago, telephone betting has been on a sharp decline, and as we speak, the service is practically obsolete. Sportsbook operators like Ladbrokes are one of the few high-street bookmakers that still offer phone betting services even though the company no longer mentions the tele-betting revenue in its annual reports.
Meanwhile, Bet365’s online betting operations continue to dominate the UK market, even in the face of the current COVID-19 pandemic. SEMRush, a market research and online analytics platform, reported that Bet365 was leading the UK gambling market in terms of the number of UK players that visited the site. According to SEMRush’s data, Bet365.com garnered about 20.9m visits from UK customers in April, while SkyBet, its closest competitor, registered 16m visits. Bet365 also stood out in Chile and Brazil, with the site recording nearly 12 times as many visits as SportingBet, the second most popular brand in the region.