Betsson Fosters Diversity Commitment with AIDP Membership

10 May 2020

Betsson Group has elevated its obligation to industrial diversity and inclusion after announcing that it has become part of the founding members of the All-in Diversity Project (AIDP). This announcement comes a few months after the gaming company launched Betsson’s DIB initiative at the start of this year, which comprises a set of activities intended at emphasizing ‘Diversity, Inclusion and Belonging’.

In light of this new commitment, Lena Nordin, Betsson Group’s Chief HR officer, indicated that they are an inclusive company with over 1800 employees across nine offices. She also pointed out their employees come from a total of 57 countries from 5 different continents: 60% are men, and 40% are women spread across four generations. Now that the company has founded AIDM, it will have a chance to partner with like-minded companies and programs that allow them to achieve even greater diversity and inclusion not only within the company but also wider in the industry at large.

For Kelly Kehn, AIDPM’s co-founder, Betsson is the type of company that leads by example, and they are pleased to welcome them as founding members. Kehn also expressed how impressed she is with Betsson, given that the gaming company is not only an industry leader but also a champion of diversity and inclusion.

As part of Betsson Group’s attempts to maintain diversity both within and outside the firm, the company formed Women in Betsson (WiBE) network in February this year. The goal of the WiBE network is to develop a program that promotes the empowerment and equality of women within the online gambling industry. Nordin closed by saying how they cherish the uniqueness of every individual, and that focusing on diversity allows them to recognize everyone’s unique traits that steer the company ahead.

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