United Kingdom’s BGC (Betting and Gaming Council) kick-started a new educational program intended for creating awareness about the risks of gambling among millennials in the UK. The estimated budget for the BGC gambling awareness program is $12.2 million and will be aimed at the younger population between 11 to 19 years of age in England, Wales, and Northern Ireland.
The BGC’s main task would be to reach the younger population and provide educational sessions to students, and essentially, become a part of the UK school routine. All the awareness and educational sessions are planned to be carried out by GamCare and Young Gamers and Gamblers Education Trust (YGAM). It is estimated that over 120,000 students are expected to get educated about harms related to gambling in the first run.
Other than young people, only over 100,000 teachers, police workers, community workers as well as other professionals closer to British youth will be educated. Through this, BGC intends to start fighting any harms related to gambling among the whole population at a pretty early stage.
BGC Chief Executive officer Michael Dugher noted that it is imperative for the professionals teaching the younger generations to keep their eyes out for any signs of gambling-related harm. Because YGAM and GamCare will also be collaborating on the BGC’s education and awareness, GamCare Chief executive Anna Hemmings also had something to say. She indicated that it wasn’t new territory for GamCare, adding that they had been educating young people for many years which makes them better suited for the job. YGAM CEO Lee Willows was also quoted on the subject, stressing how raising awareness to prevent obsessive gambling is an important factor when it comes to reducing gambling-related harm to UK residents.