ComeOn Group to Close Two of its Swedish iGaming Brands

13 May 2020

Swedish online gambling operator ComeOn has shut down two of its licensed casino brands, after protesting the government’s plan to impose more limits on deposits and bonuses for the Swedish market.

Sources close to the situation disclosed that the Swedish casino giant informed all its marketing affiliate partners that it had decided to cease day-to-day operations of its Cherrycasino.com and Svecasino.com in ‘Sweden only’. In this statement, ComeOn said it has renounced the licenses for these two brands it had received from the Spelinspektionen, the Swedish regulator.

The two casino websites have already halted registration of new customers to their sites while all the other active Swedish accounts available on these sites are scheduled to close on May 18th. The company then urged Swedish players to visit its ComeOn website, one of the many brands still run by ComeOn in Sweden as well as Snabbare, Mobilautomaten, and Hajper instead.

To confirm the ComeOn claims of license relinquishment, Spelinspektionen is yet to update the list of online licenses to reflect ComeOn’s ablated foot mark. Last Thursday, however, Spelinspektionen announced that it had already issued Alea Ltd. a license as the company plans to tap into the rich Swedish online casino community via its Slottsmillion brand.

Early last week, Lahcene Merzoug, the CEO of ComeOn, was among the seven casino Chief Executives who added their names to a public petition urging the Minister of Social Security Ardalan Shekarabi to back down from plans of enforcing new deposit and bonus limits. The government of Sweden, on the other hand, strongly believes that the newly proposed restrictions will reduce bad gambling habits during the coronavirus pandemic.

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