DraftKings Is Merging with SBTech by Going Public with the Brand

26 Dec 2019

With many rumors surrounding the matter, it has finally been revealed that DraftKings has begun its official integration with sports betting technology provider SBTech. Not only that, but a public listing has also been announced as well by DraftKings.

The deal is said to be closing during the first half of the new year. This merger will ensure that new technology and connections will be shared equally between the two brands to bring out new and more impressive content.

The CEO of DraftKings, Jason Robins, issued the following statement after the announcement was made: “I look forward to building significantly upon our goals of continuing our state-by-state rollout and creating the most entertaining and engaging customer experiences for sports fans globally.”

You can discover more information on the merger in the Legal Sports Report’s coverage back in June, earlier this year. Multiple sources have backed up the news coverage.

DraftKings once started as an initial start-up company but has quickly grown into something truly remarkable when it comes to sports betting services. After being founded in 2011 and beating competitors left and right, the company has proven itself to be the pioneer behind sports betting through the US.

SBTech has been able to provide new technology to enhance further these services that DraftKings offers. Not only does this include better tech, but new risk management tools to better supervise the proceedings and once again ensure further customer security.

SBTech also has over 50 partners that are found in over 20 different regulators. This includes 15 European states, three Asian countries and five areas in North America, supporting both browser and mobile services in these countries to increase support on all platforms.

Unfortunately, this new merger also means that Kambi, another brand who has added to DraftKings services, will, unfortunately, be left out of the loop when it comes to the new business proposed by SBTech.

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