EGT Expands Its Hold in Europe by Digitization of Its Products

Not so long ago, EGT Interactive added Egypt Quest, one of their most remarkable land-based games, to their ever-increasing online portfolio. This was part of their new approach for expanding into new markets over Europe by increasing playability and compatibility of their biggest game hits.

The company’s Business Development Manager, Irina Rusimova, was quite optimistic about the online release, given that that the brick-and-mortar Egyptian Quest machine was among the most successful games in the land-based casino sector. It was one of the titles that made the brand a household name to a more extensive fan base.

The company later made a move to expand in Hungary, Sweden, Bosnia, Herzegovina and Spain, following the player’s data from both its online and land-based casino brands. Rusimova is confident that the key to the current expansion is understanding key player-oriented requirements in terms of localization and translation of games and their interfaces.

Taking into consideration the opportunities that come with translating Egypt’s Quest to various new markets, EGT Interactive took a new approach that would allow its top titles to dominate the market. This is set to increase the possibilities of players earning some money from the game, and at the same time, maintaining higher retention rates among players.

Currently, their games are available in German, English, Italian, French, Spanish Romanian, and Hungarian. With it being available in all these languages, it directly resonates with players from different parts of the globe. However, as the brand moves into newer territories like Denmark, data will mainly be used to increase its footprint.

As a way to increase competitive advantage, the game will have both online and offline capabilities. However, we believe that its classical and traditional touch will be appealing to most players in Europe. As we speak, Egypt Quest is now available to players in Armenia, Bulgaria and Georgia while aiming to be certified in Romania, Estonia, Latvia, Portugal, and Croatia. If you’ve never tried it out and it’s available in your region, why don’t you give it a try and see how things go for you?

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Tim Cline

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