Greentube Signs Strategic Partnership with Playtech

16 May 2020

Greentube, a division of Novomatic Interactive, has signed a special deal to roll out a selection of its superior online casino content with cutting edge tech developer company Playtech.

Classic Novomatic casino slot games redesigned for online gaming channels will soon go live via the aggregator, including Book of Ra Deluxe and Lucky Lady’s Charm deluxe, to join the ranks of state-of-the-art gaming content from the supplier’s modern iGaming developers and studios. Playtech’s customers will also get direct access to heavy hitters like Cash Connection: Charming Lady and Diamond Link: Mighty Elephant as part of the agreement, where two dominant iGaming brands have teamed up for more success worldwide.

Greentube’s gaming suite will first be launched in Poland and Spain, then to the extensive United Kingdom market to effectively widen the supplier’s reach in the competitive European expanse, including Mexico, which is an emerging market that’s already proving to be a shooting star for online gambling in Latin America.

On behalf of Greentube, the Chief Games Officer Michael Bauer stated how coming together with Playtech created huge benefits for both their businesses. All Playtech customers will enjoy direct entry to Greentube’s most popular and best-performing slots, while Greentube will fast-track its reach into the vital markets that fit into its strategy. According to Bauer, this collaboration comes at an opportune time as many more European jurisdictions open up for regulated gaming while the Americas continue to embrace the same.

Playtech also had something to say about the deal, with the company’s Chief Operating Officer Shimon Akad appreciating the fact that they now have Greentube’s vast collection of both classic and modern casino gaming accessible via Playtech’s Games Marketplace. These titles for sure will be a valuable addition to Playtech’s portfolio to make it richer and more appealing for both land-based and online audiences.

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