One of the industry’s leading casino game developers, High 5 Games, has successfully secured a partnership with the popular distributor, 888 Casino. The operator will be letting its player base have access to the High 5 Games portfolio.
Thanks to this deal made, the most popular titles under the High 5 Games label will be given for 888 Casino players to experience. Examples include Way Out Wilds, Secrets of the Forest, The Green Machine Deluxe and many more.
The main target market for High 5 Games will be mainly European markets, with the UK and Denmark becoming the primary aims. New Jersey players will also be fully accessible to the portfolio. This will help strengthen the position for 888 Casino in the US markets, allowing more connection to be made and gain a stronger audience for the players who enjoy the collection brought by High 5 Games.
Plans to make paths into the Italian market are also being made within the next few months. The global expansion strategy being made for the New York developer will be put into effect as soon as they are able.
The CEO and Founder of High 5 Games, Anthony Singer, discusses how much of a great advantage it will be for the company after the merger has been made. He said: “As one of the leading operators in the industry, our agreement with 888 will help cement our presence in Europe and New Jersey, where we enjoy a strong foothold in the online market”.
With the popularity of 888 Casino, High 5 Games will be making a fantastic step that will benefit not just them, but 888 Casino as well.
888 Casino’s SVP of B2C, Guy Cohen, talks about the diverse and broad selection of games that will further improve player diversity. Allowing these games within the casino will show a willingness to succeed as well as a promising direction for both parties.