IGT Expands Its PlaySports Offering to Further Dominate the USA Market. On Wednesday, renowned software provider IGT announced that it’s expanding its PlaySports offering for US bettors by forming a new all-rounded service Trading Team that will be based in Las Vegas. The new multi-talented Team brings a new service dimension to the most extensive B2B betting solution in the US, thereby strengthening IGT’s market leadership across the burgeoning USA market.
IGT’s newly formed in-house Trading Team which will be operating from Sin City will boost the range of options and services under the entire PlaySports offering. Better yet, it will put the gaming company in a unique position for furnishing operators looking for a single sports betting service provider with an all-in-one solution.
Thanks to IGT’s PlaySports focus on B2B services, and the Trading Team’s exhaustive mastery of regional preferences and market trends the company is in a uniquely dominant position across the gambling legal jurisdictions in the USA.
IGT’s Trading Team will offer pro oddsmaking 24/7 alongside local pricing for pre-match and live in-play bets. Moreover, this unit will also be responsible for constant monitoring and optimization, together with on-call knowledge across all daily sportsbook operations. Additionally, PlaySport’s B2B patrons will also be offered opportunities to take advantage of special promotional bets, customized parlay, and combination betting as well as player conversion and retention tactics exclusively designed by the content managers from the Trading Team.
Currently, the PlaySports product from IGT has been rolled out across 40 different betting outlets nationwide, effectively making IGT the leading sports gambling solution. PlaySports powers various sportsbooks managed by lotteries, racetracks, and casinos venues as well as mobile apps in 14 different states including Illinois, New Jersey, Colorado, Pennsylvania, Arkansas, Michigan, Nevada, New York, Oregon, Rhode Island, Iowa, Indiana, Mississippi, and West Virginia.