The UK Gambling Commission has just published a report reflecting the outlook of the region’s online gambling sector for March, April, May, and June. This new online gambling data demonstrates that the gambling market has entered a new chapter where the patterns of consumers are changing for the better.
For instance, even though there was an increase in the number of online slot players since the start of May, the same period noticed a 5% cutback in the total number of slot spins, with a consistent 10% decrease in losses per active slot player.
Even so, losses on slot machines are still much higher than on any other online gambling activity. Slots had an average monthly loss of £68 followed by £54 for live event betting and £37 for casino betting in June.
For betting on real events, data offered by operators depicts that Gross Gambling Yield (GGY) has increased by 115% which translates to a £217.5 million. Compared to all the other months, June showcased the highest GGY.
Additionally, the number of online gambling products played by an individual consumer considerably reduced at the onset of the COVID-19 pandemic earlier this year. Regardless, players were still more active in March 2020 compared to the same period last year. Moreover, the number of players who took part in more than one gambling activity is also on a downward trend, dropping from 41% in April to 35% in June.
Since the UK Gambling Commission published additional guidelines to operators in May, slot sessions that take over an hour have reduced from 2,085,023 to 1,987,121, which is a 5% decrease from May to June. Besides, the average length of time spent on online slots per session also decreased by 1 minute over the same period. Generally, this is good news for the industry as it shows that players are getting more responsible with their online gaming.