NetEnt Augments Its Market Footing with ReelPlay

28 Apr 2020
badge NetEnt Augments Its Market Footing with ReelPlay

NetEnt Product Services Ltd. and ReelPlay Pty Ltd. have inked in an IP partnership for the joint execution of their analogous independent ideas to streamline their product offering. This agreement will reinforce the rights associated with NetEnt’s InfiniReels and ReelPlay’s Inifinity Reels all in one fell swoop.

Following the stipulations of the pact, the two companies will now work hand in hand to underpin their slot mechanics for more interactive player experience. Since the two parties are top providers of high-quality games and services to casino operators, the current deal will be a major boost to their online portfolio.

While NetEnt plans to release Gods of Gold InfiniReels, the debut title of the proprietary slot machine mechanics on 14th May 2020, ReelPlay’s title with their exclusive feature El Dorado Infinity Reels made its way into the market back in November 2019. Moreover, the second release from the series, Giza Infinity Reels, was unveiled this month, and they plan to follow it up Odin Infinity Reels, set to roll out in mid-June 2020.

Commenting on the deal, Director of Games at NetEnt, Bryan Upton said that he was excited with the ongoing developments and applauded ReelPlay for their state-of-the-art approach and joining hands with them at such a crucial time in the online gaming market.

David Johnson, the Chief Commercial Officer at ReelPlay, was equally thrilled after signing the deal with a reputable content provider in NetEnt’s ranks.

NetEnt recently stated that its operations hadn’t been adversely affected by the COVID-19 pandemic. As such, the software developing company looks forward to continuing with the expansion of its presence across different markets to achieve both its short-term and long-term goals.

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