Net Entertainment has continued to provide its products to various areas in the UK, even gaining official licensing from its governing bodies. To further enhance its presence within the UK, NetEnt has finally managed to set up a new office base of operations at King’s Cross in London.
The UK continues to be a profitable area for them after recent growths have proved that players here are more than excited to see their newest addition to their portfolio. Local presence will also support any UK -based operators that have partnered with NetEnt on various projects.
The new office was first established by the Managing Director NetEnt UK, Andy Whitworth. He also acts as the Chief Strategy Officer, leading the marketing team to new ways to reach their audiences. The office setup was also assisted by Rob Fell, who acts as the Director of Platform Products and Services. Further incredible and hard-working employees have joined the team to lead this UK base into a strong and profitable direction.
Andy Whitworth issued a statement regarding the development of the office. He said: “We need a local presence to better support our valued customers and grow our market share”.
The most promising aspect of this is that a second wave of recruitment will be taking place to offer work for many who work in the UK side of the online gambling industry.
The CEO of NetEnt, Therese Hillman, has also discussed the great advantages that come from this. She talks about how this decision would, of course, be the most logical step for NetEnt to take. With the UK already being their largest target audience, setting their business closer to the customers can create many windows of opportunity for closer relationships. This is already set to be the key strategic initiative taken by NetEnt within this year alone.