Playtech, one of the World’s top-rated casino technology developer, has broken new ground in New Jersey, US, in conjunction with Bet365, its long-standing strategic partner. Through this long-awaited launch, Bet365 will now go live with an assortment of Playtech’s trendsetting games such as Great Blue, Magic Seven Frankie Dettori’s™ and White Kings.
The partnership will be the first step for Playtech to leverage the US market, with arrangements to partner with more New Jersey operators in the following months already in the works. This arrangement comes barely a month after Playtech secured regulatory permission to operate in New Jersey’s rich gambling market. Moreover, Playtech has already started the licensing application process in other gambling jurisdictions in the United States to continue expanding its footprint in the USA’s emerging market.
Bet365, on the other hand, had already joined the New Jersey market back in 2019, and since then, the operator has been offering an impressive selection of online casino and sportsbook content to fans within the state.
Upon announcing the new partnership, Bet365’s spokesperson voiced his joy, indicating that his company was thrilled to partner with Playtech so that it would leverage the remarkable range of Playtech’s content to its New Jersey clientele. On the Playtech side, the company’s Chief Operating Officer Shimon Akad added that this is a significant moment for Playtech having made the first step into the US market. Mr. Akad also indicated that this move was proof o Playtech’s obligation towards partnering with top tier casino operators to offer stellar software services and fantastic casino content to new upcoming markets.