The Scientific Games Corporation (SG), one of the most dominant gaming brands in the USA, has announced that the Minnesota Lotto has extended its current four-year contract by another two years. As a result, the Minnesota Lotto will continue using Scientific Games instant games entertainment platform for longer to boost revenue collection that funds education, environment, health and human services in the state.
Minnesota uses the Scientific Games platform to roll out instant win scratchers and proprietary Slingo games to its residents, and the services have been raking in plenty of revenue for the state. In fact, Slingo has grown to be one of the best performing extended play games in the lottery industry because the games are a combination of slot machines and bingo, to offer players the best of both worlds.
The Scientific Games Corporation was established back in 1990, and since its inception, the company has been supplying the Minnesota Lottery with instant win games. SG continues to have a strong relationship with Minnesota and other states across the USA because of its constant innovation and product creation acumen for the lotto industry.
Before the release of any game to the public market, SG carries out exhaustive research on target demographics to understand exactly what players are looking for in the lottery gaming options. That way, they design games that attract players effortlessly and drive maximum profits for their lotto clients.
Currently, Scientific Games provides its games, technology, as well as services to 150+ lotteries worldwide, making it the largest developer and manager of instant scratch games globally. For the USA market alone, SG’s products are the drivers of over 70% of instant game retail sales.