Earlier this year, Scientific Games, one of the world’s most reputable sports betting software distributors, penned a deal with Betfred for entry into the Pennsylvanian market. Now, these two gaming companies have just extended their collaboration into the Colorado market via a digital and retail sportsbook product at the Saratoga Casino, Black Hawk.
As is the case with Pennsylvania, Betfred will use Scientific Games’ OpenSports platform to roll out a fully-fledged retail sports betting solution in Colorado, complete with Self-Service Betting Terminals. The digital product in the same market is however expected to be unveiled soon, before the start of the 2020-2021 NFL season. On top of the retail and interactive betting solutions, Scientific Games is also expected to supply OpenPlatform, its leading-edge account management system, to Betfred’s Colorado operations as soon as the operations begin.
The entry into Colorado isn’t the only milestone that Betfred has achieved in the USA in the past week. The company also became the official betting partner of the Denver based NFL franchise, the Denver Broncos.
Through these new deals, Betfred continues to spread its influence across the American sports market, a move that will soon make it one of the most prominent brands in the gaming industry in the budding USA market. Scientific Games, on the other hand, already has a strong footing across the sports betting market in the United States. Using Betfred’s OpenSports solution to power its retail betting facility further builds its name as an operator that’s focused on offering players nothing but top-notch betting experienced.