Scientific Games Corporation is making it so much easier for lottery retailers to cope with the new norms in the age of COVID-19. The gambling products and lottery services provider has unveiled a new platform, going by the name SCiQ, which integrates into lotto retailers’ systems to upgrade their customer experience and reduce employee working hours. SCiQ also reinvents how instant “scratch” games are marketed by restructuring the purchasing process to seamlessly abide by the new COVID-19 safety and health standards for retailers.
Leveraging the power of SCiQ technology, C-store customers can make quick and effortless instant game purchases at the counter while checking out. The retailers, on the other hand, will heavily benefit from boosted sales and simultaneously cut costs on staffing. SCiQ has already been deployed in several U.S. states, and according to Scientific Games, the SCiQ will reportedly improve sales from 12% to 15%.
Selling instant games via the SCiQ system is so effortless that the retailer salesperson merely selects the type of games requested by the customer via the digital ordering screen and distributes the tickets with only a click of a button.
Besides, SCiQ is a smart system that tracks each unit sold in real time. The level of category management that SCiQ brings wasn’t available previously for retailers, and now, it allows greater clarity into the sales operation and the existing inventory. SCiQ also automates the accounting process, radically decreasing employee labor in managing the inventory available in store. At the moment, the lottery instant games market has a value of $52 billion, and C-stores are pushing in 63% of sales in the U.S.