The Swedish Gambling Authority has just started a countrywide media campaign to promote awareness of its gambling self-exclusion service the Spelpaus.se after realizing that not so many Swedish players know about the service. As a result, many players are suffering in silence because of problem gambling.
The self-exclusion service was unveiled on the Swedish gambling market on 1st January 2019, the date the market was regulated. Since then, the SGA is bothered that not enough players have signed up for Spelpaus.se, leading to a nationwide media campaign across several digital platforms.
One of the ways they will reach players is through TV advertisements as well as endorsements on several websites and social media platforms for the next four weeks. The campaign will launch with 7 different announcements, three of which are going to be aired as TV adverts.
The Swedish regulatory authority has also called attention to the fact that the current coronavirus pandemic has made it even more important for Spelpaus.se to go mainstream. This campaign comes at a time when new interim restrictions for online casino gaming have also been approved to try and nip problem gambling in the bud.
According to the SGA communications manager Anders Sims, it initially took only a year for half of all the players in the Swedish market to know about the Spelpaus.se which is a good number but not enough. With this new investment to the program, he added that they mainly want to show people that Spelpause.se is available to all that needed it, should there be signs of problem gambling.