It’s official, the ban on online gambling advertising in Spain has officially been lifted. The Royal Decree-Law 21/2020 that became active on Wednesday in Spain has effectively revoked section 37 of Royal Decree-Law 11/2020 declared on March 31 to restrict gambling ads during the COVID-19 related lockdowns. As a result, operators running online gambling and gaming shops are now permitted to revert to their customary business advertising practices before the Spanish government enacted a ban on gambling ads.
The constraints introduced applied to all of the operators running betting or gaming activities that fall within the span of Law 13/2011. All these entities will now be able to use their marketing and advertising methods without any hourly constraints except for the measures that were already in effect before the new advertising restrictions were introduced in the wake of the COVID-19 pandemic.
The measures were laid down to bar any marketing actions that indirectly or directly encouraged consumers to gamble more as a result of the extraordinary circumstances that led to the Coronavirus lockdowns. Under the ban, betting operators were not permitted to conduct any engagement or loyalty programs through discounts, gifts, bonuses, and other similar promotions. Besides, gambling operators were also barred from advertising their services on radio or TV shows – except between 1:00 and 5:00 AM CET. And on top of that, selling merchandise or services through digital platforms, social media and email were also restricted.
Right now, the European Commission is evaluating the new Spanish regulations to make sure that it doesn’t clash with the European Union guidelines for unfair trade restrictions.