The authority in charge of online gambling and gaming within the country of Sweden has announced its newest campaign. The governing body named Spelinspektionen will be launching this campaign on a nation-wide scale in the hope that it will raise awareness for the public to learn more about the gambling regulations.
This awareness will be in light of the recent changes that have been made to the gaming market’s regulations. The name itself was also changed at the beginning of the year from its original title of Lottery Inspectorate. The campaign will be spread physically and online through news outlets as well as outdoor displays. The time frame of the campaign is said to be held at the end of December to early January over the span of a few weeks.
The budget of this project will be around SEK 2.5 million, which is just slightly below £200,000. The government has stated that this amount of money is still small compared to the big investments made in other advertising projects within the gambling industry. The price will be lower due to the timing of the event, which will be held during the interim days of official gambling target times.
The Communications Manager of Spelinspektionen, Anders Sims, released the following statement that reveals further details on the campaign.
“By telling us that the Spelinspektionen exists, what we do and above all why, we hope to make the market safer for everyone who plays,” Mr. Sims said.
The main priority is to promote safety and security and to help the gamblers of the country be more aware of the rules and regulations. This is so they can make wiser decisions and understand exactly what they are entitled to in Sweden’s gambling market.
The primary piece of information that will be highlighted will be the licenses that the government will issue. So that players will be able to know from the start which gambling establishment are officially recognized by the country’s laws.