Ardalan Shekarabi, Sweden’s Minister for Social Security, recently drafted a handful of restrictive gambling measures which were then met by strong disapproval from major operators in the country.
The Chief Executives of Betsson, NetEnt, Kindred Group, William Hill, and Leo Vegas all shared the same sentiment. They all claimed that Shekarabi’s measures could drive Swedish players to the messy, unregulated and unlicensed gambling markets.
With consumers gone, it would inescapably lead to the operators walking away from the Swedish market. The operators addressed the concerns they had in an open letter via the BOS (Branscheforenige for Onlinespel), the Swedish gambling operator’s association.
Last month, Shekarabi came up with the disputed guidelines for the Swedish gambling market under the pretext that a lot of players may end up developing bad gambling habits during the coronavirus lockdown. His proposal was meant to impose deposit limits and gambling duration limits for the Swedish players on top of bonus restrictions that are already in place.
Shekarabi’s proposed guidelines, which are still up for discussion until May 7, are scheduled to be implemented by June 1st. Other than the regulations themselves, there was also a lot of backlash from operators who reckoned that the new COVID-19 may have subsided by the time the rules became effective.
After the petition to shoot down restrictions was brought forward, many more operators are now joining the cause. So far Betway, SuprNation, Casumo, and HeroGaming have also signed the petition. The BOS secretary general, Gustaf Hoffstedt, also encouraged Mr. Shekarabi to refrain from implementing the new regulations in the name of consumer and market protection.