True Lab Becomes the Newest Yggdrasil’s YG Masters Affiliate

9 May 2020

Back in 2018, top online casino games provider, Yggdrasil announced the launch of YG Master, its content curating platform that allowed selected partners to benefit from next-gen tools that would lead to richer customization, better market penetration and more player retention.

The YG Masters program has proven so successful that Yggdrasil has welcomed True Lab, another iGaming provider, into their proprietary platform. True Lab is an up and coming blockchain supplier of gaming solutions. Thus, going forward, True Lab will have unrestricted entree to GATI, Yggdrasil’s tuning technology tool, which they can use to carve out their global growth and strategies.

Other than True Lab, YG Masters has recently invited a host of premium rated studios and developers which include Dreamtech Gaming, Northern Lights, and Artistic Studio. GATI is an automated solution that lets affiliates seamlessly take advantage of standardized tech solutions for the creation or circulation of games in the markets draped by their products.

Put differently, YG Masters allows partners to reach out to new players, swiftly solving any outstanding regulatory hiccups in a quick and streamlined way, supercharging revenue in the process. More fundamentally, GATI runs under Yggdrasil’s DAN (Decentralized Aggregation Network), opening developers reach to each operator in the network of those who want to buy slots, then automatically adding them to their portfolio.

Stuart McCarthy, Yggdrasil Head of Partner Strategy and Sourcing, also commented on the partnership, expressing how thrilled he was to see True Lab joining YG Masters running on GATI. Besides, Vasily Polynov, Chief Business Development Officer at True Lab, also said the firm was thrilled to get on board the Yggdrasil’s Masters program and have its games featured onto the solution. Polynov also added that GATI technology should be able to allow True Lab to reach many new customers at the same time making their offers scalable.

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